Does Brand really influence the buyer?s decision when it comes to real estate? Apparently it does, as illustrated by a recent news article. The article explores the fact that despite a slow realty market, the large names continued to attract buyers. This is a trend which is prevalent in Bangalore too, where large players like Prestige, Brigade, Sobha etc. are in demand despite the relatively sluggish residential market.
So what does Brand Power in real estate translate into? For the consumer I think it is the perceived value that is associated with a particular brand. Perceived value could be different for different buyers ? in a predominantly end user market like Bangalore, it could be On time delivery, Track Record, Better Community, Better Facilities, Better Quality, Better Investment, lifestyle…it goes on. Whatever it may be for the buyers it certainly means beating the glut, exploiting the market opportunity and smiling to the banks for the marketing savvy developers. ?